Friends of Sonos | Product seeding experience
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Background
My team was tasked with reimagining the Sonos VIP Program by developing a new platform by which Sonos “seeds” hardware to influential creators in the industry.
Under the name "Friends of Sonos," the program focuses on building relationships rooted in shared values.
It served as an introduction to the Sonos brand and aimed to integrate these products into the lives of creators. These creators are vital in fulfilling our commitment to delivering the ultimate home music experience.
Service Model
Defining modular services helps to create flexible premium experiences. The service model then informs how the teams, technology, and process will be designed to support the end to-end experience.
Persona Development
Through research and interviews, we were able to categorize our relationships (in the music, sports, and tech industries), into distinct, valuable personas based on behavior, emotional needs, and financial investment.
Service Design
As a true service design experience, we mapped out the intricate interplay between people, systems, and locations from numerous deep interviews and working sessions with creators and artist relations agents. The goal was to ensure that creators’ needs were being met in the journey to discover and explore the power of the Sonos products.
